Dan Weiden on Weiden + Kennedy from Portland, OR. I find it worthwhile listening too....
http://link.brightcove.com/services/player/bcpid1329255401?bctid=24387615001
Saturday, July 25, 2009
Friday, July 24, 2009
The 2nd Annual Canadian Cheese Rolling Fesitval
Alright....everyone needs to check this out! It's the 2nd Annual Canadian Cheese Rolling Festival...basically an 11 lb cheese roll is rolled down a hill and participants begin to chase it. The first to cross the finish line and get the cheese wins the cheese!!!! How great is that??? I am honestly considering joining...if not, I will def. be there to watch!!
http://www.canadiancheeserolling.ca/
Thursday, July 23, 2009
Tuesday, July 21, 2009
Come on Sprite
Really?
http://www.youtube.com/watch?v=7lp3JSnAcyI&feature=player_embedded
Sex sells...but this is a little much.
http://www.youtube.com/watch?v=7lp3JSnAcyI&feature=player_embedded
Sex sells...but this is a little much.
Monday, July 20, 2009
Friday, July 17, 2009
Radio and Newspaper Work
For the past year, all I have heard is "STAY AWAY FROM RADIO AND NEWSPAPER WHEN ADVERTISING, WHATEVER YOU DO!"
I call BS.
Yes, newspaper is dying out and probably won't be around after this next decade. And radio...you have to play the ad so many times it practically gets into the subconscious of the listener to have an effect...yes, they're limited avenues and very specific to their target audience, but they're not dead.
I for one, am the minority. I listen to the radio and read the newspaper everyday...and I am 21. Studies show my generation relies primarily on the Internet to retrieve all their information. I read The Seattle Times every afternoon when I get off work as it is delivered to my house. Convenient, but if the paper isn't there, I'll find one. The newspaper is the oldest source of information...what ever happened to enjoying 30 min of flipping through the newspaper while eating breakfast or a snack? People zone out when they watch the news...it's background noise. At least when a person READS the newspaper, they are reading the information pertinent to them as well as the headlines.
As for radio, my personal choice is the Kid Carson show from 8:35-9:00am Monday through Friday. The music is overly repetitive of the newest hits, though still alright music. I listen more for the characters for Kid Carson, Amy and Mira. They bring the news and some random topic of the day each morning in the most energetic and entertaining manner! It's great to listen too! At least I SMILE on my way to work. One of the major downfalls in radio is finding talent such as the BEAT 94.5 morning crew that keeps the listener engaged in the show.
Overall...I know this is short and maybe I am missing my point...so here it is. Newspaper and radio still work...people are still reading and listening in all generations. When professors and others tell me to steer clear from these, I don't feel like it's because of the lack of listeners so much as the cost. The cost of advertising on these is what astounds me...radio being upwards of $24,000 for a 3 month campaign and newspaper at almost $100,000 a DAY. Expensive as all get out...but I still maintain they are not a dead medium.
I call BS.
Yes, newspaper is dying out and probably won't be around after this next decade. And radio...you have to play the ad so many times it practically gets into the subconscious of the listener to have an effect...yes, they're limited avenues and very specific to their target audience, but they're not dead.
I for one, am the minority. I listen to the radio and read the newspaper everyday...and I am 21. Studies show my generation relies primarily on the Internet to retrieve all their information. I read The Seattle Times every afternoon when I get off work as it is delivered to my house. Convenient, but if the paper isn't there, I'll find one. The newspaper is the oldest source of information...what ever happened to enjoying 30 min of flipping through the newspaper while eating breakfast or a snack? People zone out when they watch the news...it's background noise. At least when a person READS the newspaper, they are reading the information pertinent to them as well as the headlines.
As for radio, my personal choice is the Kid Carson show from 8:35-9:00am Monday through Friday. The music is overly repetitive of the newest hits, though still alright music. I listen more for the characters for Kid Carson, Amy and Mira. They bring the news and some random topic of the day each morning in the most energetic and entertaining manner! It's great to listen too! At least I SMILE on my way to work. One of the major downfalls in radio is finding talent such as the BEAT 94.5 morning crew that keeps the listener engaged in the show.
Overall...I know this is short and maybe I am missing my point...so here it is. Newspaper and radio still work...people are still reading and listening in all generations. When professors and others tell me to steer clear from these, I don't feel like it's because of the lack of listeners so much as the cost. The cost of advertising on these is what astounds me...radio being upwards of $24,000 for a 3 month campaign and newspaper at almost $100,000 a DAY. Expensive as all get out...but I still maintain they are not a dead medium.
Sunday, July 12, 2009
Dominos picks up on stencil advertising
Here's a follow up to the stencil advertising post a couple months ago...this article link from AdWeek.com shows a little bit of green advertising happening for Domino's. They've done stencils and added an incentive for consumer's walking by...the first 250 people to walk past the ad, take their picture with it and email it to Domino's receive a $15 voucher. Creative incentive...though we know this is not the first case of stencil advertising. KFC recently did stencil advertising as well...
here's the link to the short article:
http://www.adweek.com/aw/content_display/news/agency/e3i42f2b2f43cf6c38041e2c6658a75022c
here's the link to the short article:
http://www.adweek.com/aw/content_display/news/agency/e3i42f2b2f43cf6c38041e2c6658a75022c
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