Ford Gambles with Social Networking

I read this article in The Seattle Times.

GREAT campaign, if you ask me!

http://www.wired.com/autopia/2009/04/how-the-fiesta/

Tweet Trends

Here is an excerpt from a the MinOnline article "Don't Bogart (or Hoffman) That Feature: More Ideas You Should Steal.

"Gartner analysts are suggesting this month that the hype cycle surrounding Twitter is peaking, but publishers have not let up on their attempts to leverage the year’s hottest platform. Twitters contest are taking several different novel forms. Fitness had a sponsored Tweet Up that awarded 40 “followers” with a workout session with Gunnar Peterson. All they had to do was be the first 40 to “re-Tweet” a specific message from Fitness to be directed to the secret location and time of the workout. The 40 “RTs” came in 10 minutes, and this is a smart way to engage users, involve a sponsor, and add to your brand’s viral reach."

Read the full article here.

Who Uses Social Media?

I borrowed this link from my big sis...it's the results of a study done by BIGresearch on who uses social media. For example, 8.8% of Facebook users also post to blogs.

Check it out, it's interesting!

Study

Cheers

Adidas

Online Ad Networks Useless?

According to a new OPA study, it is. Article released today on Adweek.com.

http://www.adweek.com/aw/content_display/news/digital/e3i2e9044066d727a1a0238bc341728ebe0

99 Reason to Love the Fair

It's time for the Lynden Fair again!



Agency: Baron & Company - Bellingham, WA

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