The Pondering Hamster: September 2009

Wednesday, September 23, 2009

Adland: Searching for the Meaning of Life on a Branded Planet

I have begun reading Adland: Searching for the Meaning of Life on a Branded Planet By James Othmer. I am only about 1/2 through the 300 some-odd page book, but it's been a great insight thus far. The reading is easy and comes with my sense of humor. That is, sarcasm and stating the obvious for people who can't see it for themselves. Othmer takes you through this 20 year journey in the advertising industry, beginning as a copywriter to becoming a creative director, and all the ups, downs, the idiotic, the hilarious, and just plain stupid. In between it all, it has given me some good angels and insights on the agency life, to which I will ponder on my own...

I would definitely recommend it to anyone in the industry that's looking for an easy, yet worthwhile read.

Power much?

I need a house like this...lol

Tuesday, September 15, 2009

What Work Would You Be Willing To Get Fired Over?

I am often intrigued by questions that make you think and that there's no real answer for...ones that make each person go back and forth on their decision because it's so controversial that they find it difficult to make a decision.

I ran across this article by James P. Othmer, former creative director and the author of ADLAND: Searching for the Meaning of Life on a Branded Planet (Doubleday), available today, and the novel THE FUTURIST.

It's called "What Work Would You Be Willing To Get Fired Over."

It's a very intriguing article...coaxed me to go get the book. It's a two minute read, check it out.

What Work Would You Be Willing To Get Fired Over?

Here is a link to a great video that describes the book in a nutshell...if you don't read the article, watch the video.

Wednesday, September 9, 2009

Loctite

A little bit goes a long way.

Sunday, September 6, 2009

Ad 480 Recommended Ad Council movement 8 months ago...

In Jan/Feb 2009, the Spring 2009 Ad 480 class at Washington State University conducted a research campaign for the Ad Council. The objective of the project was to determine the effectiveness of the Ad Council campaigns to the 18-24 year old demographic. The results showed that the majority of the 18-24 year old demographic did not have a high recognition of the Ad Council television advertisiments, and of those that did recognize the campaigns, most found them uninteresting and "boring." Interestingly, the demographic did have a high recognition of Wongdoody PSAs "No Stank You," because they were fresh, original and caught the attention of the target audience. The recommendations made by the research group were to gear the Ad Council PSAs to the targeted demographic by using aspects from the demographic's lifestyle, like the "No Stank You" ads. One example was to use social media.

The following is an article from a CNN.com, published September 3, 2009, titled: "Ad Council gets creative to get your attention." This article states how the Ad Council is moving away from television advertising to social media.

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Go Ad 480. We rocked the Ad Council's socks off by researching and recommending exactly what they are doing now...eight months ago. =)

Atheists offer to care for Christians' pets after the Rapture

Christians with pets should look into "Eternal Earth-Bound Pets." For $110, they will take care of Christians' pets after the Rapture.

"Eternal Earth-Bound Pets" Article