The Best Job in the World

I keep seeing and hearing news stories about this "best job in the world." It's the campaign to boost tourism in Queensland...this video shows a news broadcast about it and what the total value of exposure has been...talk about an innovative and cheap (when looking at the grand scheme of what company's normal advertising budget is) way to reach the entire world. The 6-month salary for this is AU$150,000...that's comparable to a 4 week billboard in downtown Seattle with 100GRPs. Seriously...amazing.

VIDEO

USA is Winning...

USA is winning!!!

...dangit. now they're tied.

Cheez-it Flavored Lip Balm

No Way!!! I need to find this in stores.

Controversial Advertising

DUREX Commercial

Article taken from Advertsing Age 6/20/09

Consumers Say They Want Healthy, but Aren't Buying It

Survey Finds Taste, Cost Prevail in Making Menu Choices

By Emily Bryson York
Published: June 22, 2009

CHICAGO (AdAge.com) -- A note to food marketers: Consumers who say they want healthy options are unlikely to actually order off the healthy menu.

Many restaurants are bending over backwards to offer lower-calorie options including KFC, which launched a grilled-chicken platform this spring.

"There's definitely a dichotomy between what people say they want and what they actually do when it comes to healthy restaurant eating," Maria Caranfa, a registered dietitian and director at Mintel Menu Insights, said in a statement. "Over eight in 10 adults told us it's very or somewhat important to them to eat healthy, but when it comes to dining out, most people are really looking for taste, texture and experience."

According to Mintel, price was also a deterrent in selecting better-for-you meals. As cash-strapped consumers tighten their belts, they're choosing cheap and tasty comfort food.

Mintel found that only one in five consumers rank a food's health attributes as an important factor when choosing dinner. But 77% of them thought about "taste," and 44% considered "hunger satisfaction." And a particular problem for restaurants: While roughly 75% of those surveyed said they would like to see more healthy options, only 51% order from those selections.

Making the effort
With increasing scrutiny from media, nutritionists and consumer groups, many restaurants appear to be bending over backwards to offer lower-calorie options. Kentucky Fried Chicken launched a grilled-chicken platform this spring. This is the second go-round for the chicken chain, which previously offered rotisserie items but pulled them for lack of demand. Even the most successful healthy food introductions stop short of being truly transformational. McDonald's salad relaunch brought many women back to the category, and its chicken sandwiches have spurred growth, but the Big Mac is still the chain's marquee menu item.

There's also a perceived affordability hurdle with healthy food. Most consumers -- 54% in Mintel's survey -- think of healthier options as being more expensive. "When it comes to healthy menu items, the prices are often higher and less promoted," Ms. Caranfa said.

To be sure, standard fare still dwarfs healthier options. Mintel, which tracks restaurant menus to identify flavor, preparation, and food and pricing trends, found that through March, only 5% of new items carried a nutritional claim, while one in five new items was fried.

But don't discount another sea change as more markets adopt calorie labeling on menus. New York City now posts calorie information, California is following suit, and other regions are considering similar measures. After all, even though consumers may choose a fatty food anyway, Mintel found that over three quarters of American diners want "more transparency on food health."

Please put out your cigarette butt.

Dad and I went to trusty old Target tonight to pick up a movie and as we walked out of the store, Dad noticed a cigarette butt someone had thrown into the top soil...it was starting a fire!! So of course we walked over and stomped it out and made sure it wasn't burning anymore, but seriously. If you're gonna smoke, I could care less. If you're going to throw your butt on the ground, albeit littering, at least stomp it out! I really start caring when it's things like fires that could potentially put everyone else in danger. THAT is not so cool.

So please, put out your cigarette butt...all the way.

Thank you.

Pressure Washing...Advertising?

I stumbled upon a website called gomobile.com about a week ago and discovered pressure wash advertising. Now I had never heard of this before, nor could I find any real examples of this online. But what an amazing idea!!! All it costs is cutting a stencil of your message from metal, and then the time to apply it. What an innovative, CHEAP and ecofriendly way to get your message across or create some buzz.

I love guerrilla advertising.