Here's a follow up to the stencil advertising post a couple months ago...this article link from AdWeek.com shows a little bit of green advertising happening for Domino's. They've done stencils and added an incentive for consumer's walking by...the first 250 people to walk past the ad, take their picture with it and email it to Domino's receive a $15 voucher. Creative incentive...though we know this is not the first case of stencil advertising. KFC recently did stencil advertising as well...
here's the link to the short article:
http://www.adweek.com/aw/content_display/news/agency/e3i42f2b2f43cf6c38041e2c6658a75022c
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